co-designing AI That Works for People
William Siew, PhD, IHRP-SP | AI Governance, Organisational Development, Change Management, Design Innovation
William Siew, PhD, IHRP-SP | AI Governance, Organisational Development, Change Management, Design Innovation
EXPERIENCE
Principal Consultant (HR • People Strategy • Codesign • AI Enablement)/ Master Trainer (Codesign • Gen AI • Prompt Engineering • Digital Leadership)
Spark-a-life (03/2020 - Present)
- Design Innovation for Health: Co-develop courses with professors that are tailored to equip healthcare professionals (SingHealth Academy), adult learners (OOm Institute), undergraduate students (NUS, SUTD and SIT), and social service staff (AllKin and Lions Befrienders) with practical knowledge and skills in design, systems thinking, lean six sigma.
- Training and Assessment: Deliver professional courses on topics related to:
(a) Design for Healthcare Innovation
(b) Content Strategy with GenAI
(c) Prompt Engineering
(d) People Management
(e) Conflict Management
(f) Workplace Communications
(g) Effective Problem-solving Skills
(h) Employee Coaching for Workplace
(i) Videography and Co-Creation with AI - Stakeholder Engagement & Strategic Partnerships: Led the annual Codesign Week through interdisciplinary collaboration with participation boosted by 35% across the years, where students and industry partners co-designed patient-centred solutions for chronic disease management, ageing issues, dementia care, health and wellness.
- Resource Development & Funding: Co-authored the Community Wellness Hub Playbook, secured ~$2 million in funding for key stakeholders, mentored students in addressing their knowledge gaps in innovation and transformation, and engaged community partners to co-create innovative solutions through codesign and AI.
- Value-based Impact Analysis: Developed evidence-based methods for co-designing empathetic technology solutions to support restoration, rehabilitation and reintegration.
Solution Architect/ Senior Manager, Application Services & Learning Support
Fujitsu Singapore and other job roles in different sectors (07/2016 – 09/2019)
- Program Development & Technology Integration: Spearheaded learning strategies and training programs, increasing stakeholder engagement by 30%. Evaluated and implemented technology solutions for improved service experiences.
- Competency Building & Operations: Implemented risk assessment protocols, competency-based learning frameworks, and a technology roadmap for operational continuity, ensuring high-quality and sustained program development across HR L&D, technology and service functions.
- Systems Innovation, Process Improvement& Quality Management: Overhauled workflows and optimised LMS platform interfaces to improve accessibility and user experience. Led HR and workforce strategy initiatives, reducing operational costs by 20% while ensuring compliance.
- Evidence-led Innovation: Led innovation practices and technology risk assessments.
Head Planning (Senior Police Officer), Service Delivery Department
Singapore Police Force (05/2012 – 06/2016)
- Digital Transformation and Systems Improvement: Directed a two-year digital transformation, achieving a 40% reduction in response times and enhancing service accessibility, process ownership and accountability.
- Operational Workflow and Service Redesign: Revamped police workflows, frontline processes and standard operating procedures, prioritising efficiency and human-centred design for improved service delivery.
- Capability Building through Training Roadmaps: Developed comprehensive training roadmaps for 2,000 frontline officers, focusing on professionalism, human-centred service quality, teamwork, leadership, and digital skills.
- Strategic Policy Development: Contributed to policy reviews that standardised service protocols, enhancing officer effectiveness and ensuring consistency.
- International Relations: Built cooperation and partnerships with other countries.
Manager, Professional Development, National Community Leadership Institute
People’s Association (08/2009 – 05/2012)
- Community Leadership Development: Liaised with universities to discuss the inception of a master's programme in community leadership.
- Marketing and Content Strategies: Led marketing and content improvement of volunteer and staff training courses, which increased training registrations by 20% annually.
- Professional Development: Curated professional development courses, outsourced training instructors for staff and grassroots leaders, and coordinated community events with public service officers.
- Empathy-led Approaches: Identified training needs through empathetic approaches.
Customer Service Officer, Front-of-House
The Esplanade Co. Ltd. (12/2005 – 06/2006)
- Service Leadership: Supervised the Front-Of-House (FOH) operations, including customer service hotline, staff timetable, logistics and basic housekeeping of the indoor and outdoor performance venues.
- Service Reviews: Revised the standard operating procedures for daily operations, public enquiries, and ushering, improving customer satisfaction by 10% in 6 months.
- Service Quality & Logistics: Oversee the quality of services rendered at various touchpoints and ensure that logistics and planning support daily operations.
EDUCATION
Singapore University of Technology and Design (SUTD)
Doctor of Philosophy
2020 – 2024
Master of Engineering (Research) in Innovation by Design
2019 - 2020
Thesis on Codesign Methodology, Design Research and Innovation Practice with AI Evaluation
Academic Director, SUTD Graduate Student Association
(June 2020 to May 2021)
University at BuffaloBachelor of Arts (B.A.) Communication
2006 – 2009
Minor in Marketing
Summa cum laude (latin 1st class honours)
Nanyang PolytechnicDip in Multimedia & Infocomm Technology with Merit
2000 – 2003
With a focus on Kiosks, Mobile Applications, Service Design and Programming Skills
- PERSONAL REFEREE
Max ChenFounder, ArtstreeI fully recommend William Siew for any position related to service, training, resource planning and business development. I knew him for more than 10 years, and it is rare to see someone with so much enthusiasm and initiative. He is independent and also capable of leading others. His creativity, critical thinking and people skills enable him to fit in any role easily.
